and Support



auntEDNA’s mission is to disrupt the barriers of inequity faced by rising Black and Brown leaders. We use AI built from diverse data sets created through intentional participatory design to generate actionable and measurable insights.


Problems We See

There is a lack of diverse data sets curated today that have a focused understanding of the lived experience of our rising Black and Brown community.


Our Future Products

We keep our community in the forefront of design. Our products are built for us, by us. We deliver insights through machine learning/AI models trained on data from our rising Black and Brown influencers.


How We Get There

Our critical goals focus on establishing and maintaining trust. We are gathering first-hand data from student athletes of color that allow us to build our products and experiences with intention, attention, and conviction.

edna will leverage listening algorithms to deliver strength, passion and culture fit content on demand.
edna will Leverage an accountability/insights layer for orgs seeking to attract, engage and promote our rising student athlete professionals.
edna will address the ongoing need for holistic support with AI leading indicators for this population focused on mental health and financial wealth.
enda will provide findings in a near time dashboard quantifying the impact of DEI across our student athlete community

Our Partners

Hive Founders is a global startup accelerator built by women to see women succeed. auntEDNA.ai’s GTM efforts have been ignited by HiVE.



The JPMC Small business incubator creates game changing moves for female founders. auntEDNA.ai is financially #Bostonstrong

LUMI is a Black woman-owned agency creating big, bold brands. auntEDNA.ai began building momentum in early 2023 with a vision for 2024.